In 2007, Renault faced the challenge of low adoption rates for built-in navigation units due to high costs and limited upgradability options. Partnering with TomTom, Renault sought a revolutionary solution: a low-cost, easily upgradable navigation system that could integrate seamlessly with their existing hardware interface (HMI), including a navigation stick and a remote control for compact models.

As one of TomTom’s first automotive projects, this was a landmark opportunity. My role began by assessing Renault’s initial UX concepts, developing an alternative approach that was simpler to use and cost-effective to build. I created complete flowcharts and provided comprehensive designs for all device functionalities—establishing critical documentation that wasn’t previously available. In close collaboration with TomTom’s automotive division, I guided the visual design and provided detailed interaction designs to the development team, ensuring the system’s seamless integration with Renault’s hardware and radio systems.

Over 10 million Renault vehicles, including models such as the Scenic, Megane, and Clio, were eventually fitted with this system, which significantly boosted navigation system adoption rates and opened doors for TomTom in the automotive industry.

• Automotive-grade specifications:
  • This project required a higher level of documentation and precision than previous projects, adapting to the rigorous standards of the automotive industry.
• Collaboration with a demanding client:
  • Working with a highly professional client taught me to navigate and manage high expectations.
• Cross-cultural corporate environments:
  • Gained experience adapting to vastly different corporate cultures and processes, essential when working internationally.
• Transition from gaming to automotive:
  • This was my first project outside of gaming, which broadened my design approach and adaptability to new industries.