I redesigned key app flows to enhance the onboarding experience and improve how user challenges are set up using behavioral design principles. I also developed a tokens-based design system (with Figma variables), boosting production efficiency and maintaining design consistency.

Sr. Interaction Designer

Driving FedEx’s global sign-up optimization and onboarding strategy, creating seamless user experiences while enhancing internal workflows for efficiency. Click to learn how I help make shipping easier and faster for customers around the world.

Sr. Interaction Designer

As UX Designer for Intergamma’s Loyalty & Retention and Checkout teams, I enhanced user experiences and checkout processes for GAMMA and Karwei webshops, driving increased engagement and conversion rates.

Sr. Interaction Designer

Vive-app is a Fintech product that enables users to automatically invest based on personalized risk preferences, helping them achieve their financial goals.

UX Lead

As UX Lead at tell Charlie, a travel-industry startup, I developed a Guest Experience Platform that enhanced communication between accommodations and guests, driving engagement and improving satisfaction.

UX Lead

At bol.com, I worked as UX Team Lead for the Lists and Product Detail Pages team, enhancing the shopping experience and driving conversion across these crucial customer touchpoints.

UX Lead

As UX Team Lead for the blockbuster game Horizon Zero Dawn (20 million sold), I guided the design of in-game UI and menus to help players navigate an open-world RPG and manage gameplay seamlessly.

UX Lead

An in-store shopping companion app for IKEA, designed to enhance confidence, personalization, and ease for customers shopping at IKEA.

Sr. Interaction Designer

An online shopping web app and the first pick-up points for Albert Heijn, the Netherlands' largest supermarket chain.

Sr. Interaction Designer

This concept was a proposal to design the full head unit for a car manufacturer, expanding the in-car user experience to include vehicle diagnostics, fuel consumption, and more.

UX Lead

Led UX for TomTom’s first end-of-line built-in navigation project, partnering with Renault to deliver an affordable, easy-to-upgrade navigation system.

UX Lead

Developed a touch-screen integration of a Sanyo radio and TomTom navigation system for Mazda, creating a seamless multimedia experience

UX Lead