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TomTom

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Radio Navigation System

Role
UX Lead
Company
TomTom
Project type
UX Design
year
2009
Platform
In-car
Project status
This system can/could be ordered as an option for Mazda 5 Series cars.

Project description

This project was a collaboration with Sanyo to integrate their car radio with TomTom’s navigation system, resulting in the Mazda NVA-SD8110 EU—a touch-controlled multimedia device that seamlessly combined radio and navigation. Our goal was to preserve the TomTom look-and-feel while ensuring ease of use, minimizing software changes, and enhancing the car stereo’s interface within existing technical constraints.

As UX Lead, I guided a small team of visual designers, developing the information architecture, creating prototypes, and refining the interaction design to deliver a user-friendly experience. The design allowed users to switch between navigation and radio views, retaining essential information from the non-active system. Presenting concepts and solutions at client meetings, I helped Mazda and Sanyo see how small changes could significantly improve usability. Despite limited flexibility in the radio software, we transformed the user experience by creating a touch-based interface that eliminated reliance on hardware buttons and confusing abbreviations.

My role in this project

Lessons learned

  • Cross-cultural collaboration:
    • Working with Japanese counterparts provided valuable insights into Japanese business culture and etiquette.
  • Hardware integration challenges:
    • Gained a deeper understanding of the constraints and opportunities inherent in working with hardware manufacturers.
  • Optimizing within constraints:
    • This project reinforced the importance of finding design opportunities within strict limitations to deliver an enhanced user experience.

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Project videos