During my time at Intergamma, I worked closely with the Loyalty & Retention and Checkout teams to improve user engagement, streamline checkout processes, and increase brand consistency across GAMMA and Karwei platforms. My key contributions included:

• Design System: Co-created and deployed a token-based Intergamma Design System, bringing consistency and efficiency across both brands.
• Loyalty Team Projects (highlights):
  • Developed a new login and sign-up flow, effectively addressing conversion challenges.
  • Redesigned the 'My Account' and 'My Purchases' sections, making them more intuitive and helping reduce customer support inquiries.
• Checkout Team Projects (highlights):
  • Optimized delivery options, expanded payment methods, and improved discount mechanisms for loyalty programs, all contributing to notable conversion gains.
  • Executed A/B tests and iterative design updates, continually improving checkout performance.

In addition to design, I maintained two UX backlogs, ensuring a steady flow of high-quality, actionable designs. I also led targeted design research and fostered design thinking within the organization, helping to advance Intergamma’s UX standards and fostering a culture of user-centric improvement. My approach combines an understanding of user needs with strategic data use, driving successful and impactful design solutions.

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