I collaborate across three teams at FedEx, focusing on optimizing the global sign-up process for new users. This involves refining existing workflows at both global and regional levels, as well as designing and testing new strategies to better inform and onboard potential customers. By delivering relevant information upfront and offering guided assistance where necessary, we aim to maximize conversion rates while ensuring the right leads are well-informed.

In addition to consumer-facing workflows, I also contribute to the development of internal tools that enhance operational efficiency. These tools streamline processes for FedEx’s internal teams, significantly reducing the time required to fully onboard customers, ensuring they are equipped and ready to start shipping with FedEx.

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While I’ve worked with many companies, this was my first experience at a global company of this scale, with such a well-established history. Managing multiple stakeholders at both the corporate and regional levels brought new challenges, particularly in unifying processes and systems to ensure consistent quality across branding, usability, accessibility, and region-specific requirements. Running A/B tests at a global level was especially rewarding, often leading to significant insights and measurable revenue increases.